HITTING UP COMPETITORS’ DRIVE-THRUS TO GET PEOPLE TO “CHEAT” ON THEIR BURGERS
Pizza Hut wanted to get burgers lovers to switch to their new Cheeseburger Melts. So we skipped the trash talk and went right for the jugular – dropping promo codes for free Melts in our biggest competitors’ drive-thrus.
PRESS:
USA Today
NY Post
Yahoo
Business Insider
AOL
PR Newswire
The Independent
NASDAQ
Food & Wine
A FAKE SHIPPING COMPANY EXPOSES THE MULTIBILLION DOLLAR REALITY OF HUMAN TRAFFICKING
If human trafficking were a legitimate business, it’d be a Fortune 500 company. So to raise awareness, we made it look like one.
BLASTING METAL TO PROMOTE MENTAL HEALTH
Turns out, heavy metal can actually benefit your mental health – psychologists agree. For Mental Health Awareness Month, we embraced this with Spotify playlists that feature some of the most brutally cathartic and twisted tracks out there.
REFRAMING THE AIR FORCE: FROM LIFELONG COMMITMENT TO CAREER LAUNCHPAD.
Gen Z doesn’t trust the traditional career path so much — or see the Air Force as a legit way out. All that talk of sacrifice and commitment tends to fall flat. Instead, we spotlighted the many careers and benefits that start when you sign up.
SMALL TOWN TOURISM FROM A VERY SMALL TOWN POINT OF VIEW
Letterkenny was a hit in Canada, but slower to catch on in the U.S. It follows roughnecks with strong opinions on how to live. They don’t bend for anyone – especially outsiders. To attract new viewers ahead of their live tour, we invited them to pay a visit. But don’t get too comfortable.
REDEFINING DRESS CODE WITH A 100 LB BOMB SUIT
Working in Explosive Ordnance Disposal (EOD) isn’t the typical 9-5. But they’re not looking for typical people.
THE SECURITY OF SPACE IS THE SECURITY OF EARTH
When the Space Force launched, many saw it more as a punchline than a real military branch. To shift that perception, we created a destination that demystified its mission and showed just how vital it really is to our defense.
From rocket launches to satellite deployments, we featured immersive, step-by-step walkthroughs of key operations. And highlighted the diverse career paths behind them all.
AWARDS:
Webby: 3 Shortlists
Jay Chiat Awards: Shortlist
Communication Arts: Winner | Interactive
PRESS:
Communication Arts: Webpick
Awwwards: Site of the Day
FWA: Site of the Day
A WEEKLY CHORE BECOMES A LIFE-SAVING HABIT
Roughly 80% of malaria-affected African villages are near standing or slow-moving water – prime mosquito breeding grounds. To break the cycle, we made a laundry detergent that, once dispersed in water, kills malaria-carrying larvae before they hatch.
TEXT FRUIT. GET FREE FRUIT OF THE LOOM.
Losing underwear on Spring Break is a real buzzkill — for most, at least. So we gave Gen Zers in South Padre the emergency hotline they never knew they needed.
SHOWING SAFETY CAN FEEL PRETTY ORDINARY – AND THAT’S THE POINT.
To hype up Mazda’s Safest New Car Brand award, we showed that safety’s not just about avoiding a crash. It’s about simply enjoying the moment uninterrupted.
CHALLENGING FANS TO SURVIVE A WHOLE CAN OF PURE XTREME HEAT
To promote their new spicy Xtreme almonds, Blue Diamond challenged heat seekers across TikTok to test their taste buds by eating 28 Xtreme almonds in a row. No milk, no breaks, no excuses.
