THE FEELING OF SAFE
We showed how perfectly ordinary safety can be
To hype up Mazda’s Safest New Car Brand award, we showed that safety’s not just about avoiding a crash. It’s about simply enjoying the moment uninterrupted.
Agency: VML. ECD: Joel Kaplin. CD: Brit Ryan. ACD: Regie Miller. Sr AD: Zak Masaki. CW: Ben Creekmore.
Agency Cut