##28XTREMES

Challenging fans to survive a whole can of pure Xtreme heat

To promote their new spicy Xtreme almonds, Blue Diamond challenged heat seekers to down 28 Xtreme almonds in a row. No milk, no breaks, no excuses.

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Agency: TBWA\Chiat\Day LA. CDs: Jeff O’Keefe & Bert Marrisen. ACD: Tyler Kirsch. CW: Ben Creekmore. AD: Andrew Bae.

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