REFRAMING THE AIR FORCE: FROM LIFELONG COMMITMENT TO CAREER LAUNCHPAD.

Gen Z doesn’t trust the traditional career path so much — or see the Air Force as a legit way out. All that talk of sacrifice and commitment tends to fall flat. Instead, we spotlighted the many careers and benefits that start when you sign up.

Agency: GSD&M. GCD: Jeff Maki. CD: Travis Waid. Sr CW: Lauren Doerr. Sr AD: David Miller. CW: Ben Creekmore.