TROLL THRU

Hitting up competitors’ drive-thrus to get people to “cheat” on their burgers

Pizza Hut wanted to get burger lovers to switch to their new Cheeseburger Melts. So we skipped the trash talk and went right for the jugular – dropping promo codes for free Melts in our biggest competitors’ drive-thrus.

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Agency: GSD&M. GCDs: Wade Alger & Brian Williams. CD: Marcus Chin-Quee. AD: Jane Choi. CW: Ben Creekmore.

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