HITTING UP COMPETITORS’ DRIVE-THRUS TO GET PEOPLE TO “CHEAT” ON THEIR BURGERS.
Pizza Hut wanted to give their new Cheeseburger Melts a grand entrance — and get burger lovers to make the switch. So to hype it up, we trolled our biggest competitors on their own turf with free promo codes.
PRESS:
USA Today
NY Post
Yahoo
Business Insider
AOL
PR Newswire
The Independent
NASDAQ
Food & Wine
A FAKE SHIPPING COMPANY EXPOSES THE MULTIBILLION DOLLAR REALITY OF HUMAN TRAFFICKING.
If human trafficking were a legitimate business, it’d be a Fortune 500 company. So to raise awareness, we branded it like one.
BLASTING METAL TO PROMOTE MENTAL HEALTH
Turns out, heavy metal can actually benefit your mental health – psychologists agree. For Mental Health Awareness Month, we embraced this with curated Spotify playlists that feature some of the most brutally cathartic and twisted metal tracks out there.
REFRAMING THE AIR FORCE: FROM LIFELONG COMMITMENT TO CAREER LAUNCHPAD.
Much of Gen Z feels stuck, but doesn't see the Air Force as a way out. All the usual military talk–honor, self-sacrifice, commitment, etc. – tends to fall flat. So instead, we spotlighted the many career paths and benefits that can start when you sign up.
CONNECTING SPACE OPERATIONS TO EVERYDAY DEFENSE.
When the Space Force launched, many saw it as more of a punchline than a real military branch. To shift that perception, we created a destination that demystified its mission and showed how vital a role it plays in our defense and everyday lives.
From rocket launches to satellite deployments, we featured immersive, step-by-step walkthroughs of key operations. And highlighted the diverse career paths behind them all.
AWARDS:
Webby: 3 Shortlists
Jay Chiat Awards: Shortlist
Communication Arts: Winner | Interactive
PRESS:
Communication Arts: Webpick
Awwwards: Site of the Day
FWA: Site of the Day
REDEFINING DRESS CODE WITH 100 LBS OF BODY ARMOR.
Working in Explosive Ordnance Disposal (EOD) isn’t the typical 9-5. But they’re not looking for typical people.
THE EMERGENCY UNDERWEAR HOTLINE GEN Z NEVER KNEW IT NEEDED.
We offered Spring Breakers in South Padre Island who ran out of underwear a lifeline with “Fruity Calls”. Just text fruit, and the Fruit People deliver a fresh pair right to your door.
CHALLENGING FANS TO SURVIVE A WHOLE CAN OF PURE XTREME HEAT
To promote their new spicy Xtreme almonds, Blue Diamond challenged heat seekers across TikTok to test their taste buds by eating 28 Xtreme almonds in a row. No milk, no water, no excuses.
We kickstarted with TikTok stars including The Cheeky Boyos to get more heat-seekers to step up to the plate. The result? +5 billion views.
