Turning everyday objects into a lifesaving habit
Countless things look like boobs – lights, fruits, snacks – the list goes on. Together with CoppaFeel!, the UK’s breast cancer awareness charity, we used this simple observation to flood London with some cheeky reminders for regular self-exams.
Context: “Baps” are slang for breasts and bread rolls in England.
ECD: Brian Jung. CW: Ben Creekmore.