Cheat on Your Cheeseburger (Full Campaign)

 HITTING UP COMPETITORS’ DRIVE-THRUS TO GET PEOPLE TO “CHEAT” ON THEIR BURGERS.

Pizza Hut wanted to give their new Cheeseburger Melts a grand entrance—and get burger lovers to make the switch. So to break through the noise, we launched it with the “Troll-Thru”, dropping free promo codes in our biggest competitors’ own drive thrus.

PRESS:

USA Today, NY Post, Yahoo, Business Insider, AOL, PR Newswire, The Independent, NASDAQ, Food & Wine

Prior to launch, we teased the Melts arrival all over IG, TikTok and a microsite.

Following the launch, the word got out of social: even the King and ol’ Ronald wanted a bite.