To announce Pizza Hut’s entrance into the burger game with their new Cheeseburger Melts, we hijacked our competitors’ drive-thrus with free promo codes. Pizza Hut’s own delivery drivers got behind the wheel, hitting up McDonald's and Burger Kings near the burger chains’ headquarters in Chicago and Miami.

PRESS:

USA Today
NY Post
Yahoo
Business Insider
AOL
PR Newswire
The Independent
NASDAQ
Food & Wine

If human trafficking were a legitimate business, it’d be a Fortune 500 company. So to raise awareness, we advertised it like one and built a 360 campaign around a fake courier service. 

Despite what some may think, recent studies show that heavy metal can actually benefit mental health. For Mental Health Awareness Month, we promoted this with a series of playlists with some of the darkest stuff the metal community has to offer.

Much of Gen Z feels stuck, but doesn't see the Air Force as a viable option. And the usual military talk–honor, self-sacrifice, commitment, etc.–doesn't appeal to them. So instead, we shined a light on how they can experience a lifetime of benefits from just a four-year commitment.

Following the Space Force’s launch, many people were unclear about what they actually did. To change this, we created a destination that demystifies its mission and shows how the security of space is the security of Earth. 

Additionally, content showed how different careers tied to its mission and provided immersive walkthroughs of a rocket launch and a satellite deployment.

AWARDS:

Webby: 3 Shortlists
Jay Chiat Awards: Shortlist
Communication Arts: Winner | Interactive

PRESS:

Communication Arts: Webpick
Awwwards: Site of the Day
FWA: Site of the Day

Explosive Ordnance Disposal (EOD) is the Air Force’s elite bomb squad, and their job is about as far from ordinary as it gets.

To highlight the scandalous side of stardom that TMZ craves and Hollywood overlooks, we hijacked it with stars of our own.

Out of underwear on Spring Break? Make a "Fruity Call". Just text fruit and get free Fruit of the Loom delivered by the Fruit People.

It’s like a booty call….that literally covers your booty.

For the Reserve’s first brand platform, we needed to find a way to better distinguish it from the Air Force. Here, he honed on the key differentiator: options–promoting how it gives you more ways to build your future on your own terms.