To announce Pizza Hut’s new Cheeseburger Melts, we trolled the competition in their own drive-thrus with free promo codes. We put Pizza Hut’s delivery drivers behind the wheel, hitting up McDonald's and Burger Kings near the burger chains’ headquarters in Chicago and Miami.
PRESS:
USA Today
NY Post
Yahoo
Business Insider
AOL
PR Newswire
The Independent
NASDAQ
Food & Wine
If human trafficking were a legitimate business, it’d be a Fortune 500 company. So to raise awareness, we advertised it like one and built a 360 campaign around a fake courier service.
Despite what some might think, recent studies show that heavy metal can actually benefit mental health. For Mental Health Awareness Month, we promoted this with a series of Spotify playlists featuring some of the darkest stuff the metal community has to offer.
Much of Gen Z feels stuck, but doesn't see the Air Force as a viable option. And the usual military talk–honor, self-sacrifice, commitment, etc.–doesn't appeal to them. So instead, we shined a light on how they can experience a lifetime of benefits from just a four-year commitment.
Following the Space Force’s launch, many people were unclear about what they actually did. To change this, we created a destination that demystifies its mission and shows how the security of space is the security of Earth.
Additionally, content showed how different careers tied to its mission and provided immersive walkthroughs of a rocket launch and a satellite deployment.
AWARDS:
Webby: 3 Shortlists
Jay Chiat Awards: Shortlist
Communication Arts: Winner | Interactive
PRESS:
Communication Arts: Webpick
Awwwards: Site of the Day
FWA: Site of the Day
Explosive Ordnance Disposal (EOD) is the Air Force’s elite bomb squad, and their job is about as far from ordinary as it gets.
Out of underwear on Spring Break? Make a "Fruity Call". Just text fruit and get free Fruit of the Loom delivered by the Fruit People.
